Tough Tech

Adam Husband
Senior Investment Executive

“The funding from FW Capital was invested in a full-scale product launch and marketing campaign which we believed would open up a lot of new territories for us.”

Barry Lowe, Director, Tough Tech 

Tough Tech, which developed an innovative tyre pressure monitoring system, has secured a £250,000 investment through NPIF – FW Capital Debt Finance, as part of the Northern Powerhouse Investment Fund.

Cheshire-based Tough Tech are pioneers of ATLAS, a unique connected tyre pressure monitoring system (TPMS) for use in commercial vehicles, trailers, earthmovers, mobile cranes, industrial and mechanical handling equipment. Established in 2017 by Barry Lowe and Gary Brierley, the company has seen significant growth, and has a global customer base across five continents.

The £250,000 investment was used for research and product development, recruitment and business expansion into new market segments and territories including Africa and the Middle East. Building on the success of the first ATLAS system, the new version aimed to address the underserved market for smart connected technology, particularly on commercial vehicle trailers.

The first NPIF investment phase has now completed with the British Business Bank launching the Northern Powerhouse Investment Fund II in March 2024.