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FW Capital raises over £53k for Alzheimer’s Research UK


allison
Investment Executive
Published:
NE Ball

FW Capital, as part of the Development Bank of Wales Group, has raised £53,705 for Alzheimer’s Research UK over a 19 month period as their Charity of the Year for 2019/20. Fundraising was extended by seven months to allow virtual fundraising to go ahead in light of Covid 19 restrictions.

Members of staff kicked off fundraising with a charity choir performance, a 24-hour cycling challenge October 2019, a ball in Newcastle in January 2020, and a quiz in February 2020. With restrictions cancelling many in-person fundraising events, colleagues banded together virtually; taking part in hiking, rowing and running challenges like the Virtual London Marathon.

The Charity of the Year initiative sees FW Capital fundraising for a charity nominated by a member of staff. Alzheimer’s Research UK was nominated by Investment Executive Allison Routledge, it is the sixth charity to be chosen as Charity of the Year. Allison said: “I nominated Alzheimer’s Research UK as our company charity of the year as my mother-in-law suffered with this cruel condition for 10 years, sadly passing away in June 2020.

“Whilst I was hopeful of raising at least our previous amounts, I and indeed the whole Routledge family have been blown away by the massive amount raised for what is clearly a very deserving charity.  I know these funds will go some way to finding a cure for this horrible condition which I know touches so many people’s lives.

“Thank you to all of those who raised funds, in a variety of innovative ways over the 19 months, it is very much appreciated.”

Jo Emes, Account Manager from Alzheimer’s Research UK said: “The work of Alzheimer’s Research UK is only possible because of the generosity and commitment of our supporters. We are thrilled to see such a fantastic total raised, which will help power the vital research that will transform the lives of people with dementia. We can’t thank everyone at FW Capital enough for your brilliant efforts. Together we will make breakthroughs possible.”

FW Capital’s new Charity of the Year is mental health charity Mind. Mind was nominated by more than one colleague at FW Capital. Charity Committee Chair Rebecca Rowden said: “We received a number of calls for Mind to be on the shortlist for Charity of the Year this year. It was clear from the nominations sent in that everyone knows someone who has been affected by mental health problems and this was particularly heightened during lockdown.

“I’m delighted that we have chosen Mind as our new charity of the year. By supporting them through our fundraising activities, we can help them be there at the other end of the phone for those in need, raise awareness of mental health challenges and destigmatise conditions which affect over one in four of us at any one time.”

Lucy Lloyd, Senior Fundraising Officer at Mind, said: “We are extremely grateful to have been chosen as FW Capital’s charity of the year. During this pandemic, millions of us have experienced a mental health problem, or seen a loved one struggle. That’s why people need our support more than ever. The awareness and funds FW Capital raise will help us to step up the fight for mental health. That means fighting for change, for fairness, for respect and for life-changing support.

“Through our support services we provide help to allow people experiencing mental health problems to live life as fully as possible. Fundraising from FW Capital will help us to make sure that support is available for people when they need it most. We’re really looking forward to working with staff at FW Capital throughout the next 12 months.”

Sian Price, Research and Partnership Manager for FW Capital said: “This is the sixth year we’ve run our Charity of the Year initiative. It is a fundamental part of our corporate strategy and culture and allows our colleagues to give back to the wider community by raising funds for causes close to their hearts. Alzheimer’s Research UK and Mind are two very important charities that are doing valuable work to research and raise awareness of conditions that have a significant impact on many of our colleagues and their families. We’re delighted to have raised almost £180,000 for staff nominated charities since 2014 and look forward to continuing our fundraising efforts over the coming years.”

FW Capital is part of the Development Bank of Wales Group. Charity funds are raised by staff from across the group.