“The FW Capital team really understood the ethos behind our business and were very supportive of our ambition to continue to expand.”

Paul Johnson, Director, SelfSure 

SelfSure, owned by OLK Ltd and headquartered in Rotherham, sells a wide range of adult lifestyle products, such as mobility scooters, adjustable beds and chairs, stairlifts, easy access bathrooms and orthopaedic mattresses. 

The company is known for its personalised service, with customers assigned their own trusted advisor.

SelfSure invested in a 4000 sq ft assessment centre adjacent to its current premises in 2019 as part of its strategy to attract more revenue from a more local customer base. The assessment centre will ensure that a wider range of products are available to try out and that all customers enjoy a first class buying experience.

The funding from NPIF – FW Capital Debt Finance, as part of the Northern Powerhouse Investment Fund contributed to the business growing its sales presence by recruiting an initial six new staff members, with plans to create a further four roles over the next 12 months and secure ten jobs The funding will also support the development of new sales to ensure that SelfSure becomes one of the leading brands in the UK mobility industry.

The first NPIF investment phase has now completed with the British Business Bank launching the Northern Powerhouse Investment Fund II in March 2024.

Company information