Webinar - Market segmentation in a changed world

The third in our series of webinars supporting SMEs through challenging times.

In the tough times we’re sure to face during 2023 there is no doubt that one of the most important things businesses will need to focus on will be winning, but also keeping, customers. Success will all be about crafting and delivering a competitively superior value proposition to the market. In this webinar we will be discussing how to do just that.

Join us at our upcoming webinar where we will be joined by Jon Scopes, who has over 30 years’ experience of advising SMEs on strategy development and implementation.

Jon will show you innovative ways to analyse and segment your potential markets to identify the customers you should be targeting (and those you should be avoiding!). He will then explain how to design the value proposition to give you the best chance of winning them. You’ll also hear some important tips on how to organise your business so you operate in the most efficient way to give customers the products and services they like and the bottom line you want.

Jon will then lead a discussion with FW Capital experts and a Q&A with webinar participants to explore practical solutions to the problem of winning and keeping customers in challenging markets

We will continue the series in 2023 with a further two webinars:

• February 15th 9am - Creating new market space (ideas for increasing competitive advantage and turning non consumers into customers)
• March 15th 9am - Five do’s and don'ts of trading during a recession

These webinars will be packed with practical advice to help you navigate past the obstacles and difficulties that we all know lie ahead - look out for invitations in the new year!