Webinar - Creating new market space – how to innovate your value proposition to win new customers

The fourth in our series of webinars supporting SMEs through challenging times.

Wherever you look at the moment you’ll see stories of continuing economic slowdown. So, retaining your existing customers and winning new ones will be vital in the next 12-18 months.

Offering an attractive value proposition and organising your business to deliver it efficiently and cost effectively is a good start, as you will have seen in our previous webinar.

But there’s more that you can do. In our next webinar, once again led by Jon Scopes, who has over 30 years’ experience of advising SMEs on strategy development and implementation, we will be discussing exactly what those extra things are and how you can make them part of your sales strategy.

You will find out how to use Kano analysis to take cost out of your value proposition whilst actually making it more attractive. You will discover ways to widen the options for your new product and service development and you will learn how to create new markets and increase sales by turning non-consumers into customers for your business.

 As usual a panel of experts will be on hand to provide advice, give practical examples and answer your questions

 We will conclude the series in 2023 with our final webinar:

• March 15th 9am - The five dos and five don’ts of trading effectively in a downturn