Reformer Studio

“The investment from the North East Elevate Fund has played an important role in helping me to launch the business and create jobs, bringing significant investment back into the North East.”

Victoria Darroch, Owner, Reform Studio Owner

Reform Studio were able to open its new wellness destination in Newcastle’s iconic 9-11 Side on the Quayside following a five-figure investment from the North East Elevate Fund.

The funding enabled Reform Studio to open its multi-floor wellness studio, offering Reformer Pilates, Barre, yoga and sound healing classes in a unique listed building on the city’s Quayside.

Launched in January 2026, Reform Studio delivers a personalised and accessible riverside location designed to elevate the wellness experience, support physical strength and boost mental wellbeing. It is the largest and first multi-floor Reformer Pilates studio in the city centre, appealing to professionals working in the city centre.

Set in a luxurious 3,000 sq ft studio, the space spans four floors offering two purpose-built studios hosting in excess of 72 weekly classes. Wellness facilities include an infra-red sauna and cold-plunge pool, a wellness café, a Reform Wear clothing boutique, a members-only secret garden overlooking the Tyne Bridge and corporate wellness programmes.